Here’s an article from Toddle About sharing Sadie’s journey. To find out more, about becoming a franchisee please complete the form opposite and we will send you a brochure packed with information on how to get started!

Why did you decide to work for yourself?

Even when I was young I dreamed of having my own dance school. When my eldest son, Spencer, was born I was working in a corporate company and I found myself doing the nursery run at 6.30pm every night. I knew I had to make a change. A dance school was my first choice – Spencer seemed to adore bopping to pop music and this inspired my whole business theme for Disco Babies.

How did you decide what to do?

Dance has been my life and when I realised how much my son loved dancing at such a young age, it just fuelled my passion to start dance classes. From my own experience as a mum, I saw a gap in the market to create a dance class for toddlers which was completely different to the usual nursery rhyme circuit.

How do you juggle work and being mum?

Juggling being a mum and a business owner can sometimes be tricky and it has taken some trial and error to get the right balance! I have taught myself to be organised and not try to do too many things at once – making lists is my saviour! If it’s not written down it doesn’t happen. I try and make separate time for my kids and I work in the evenings when they are in bed. The boys sometimes come along to my classes and they love it! I have a great support network with my husband, mum and family who all help me out and are very supportive.

What do you like about self-employed?

I love being self-employed. The best thing is choosing the times I work – I’m able to be at the school gate at pick up time and can fit my work around my children. I feel very lucky. I love the brand that I have created and I love seeing the fun that children have in my classes – it is hugely rewarding!

What are the worst bits about it?

I suppose the worst bits are that sometimes I work late in the evening and I do find it hard to turn my phone off!

What advice would you give to parents starting out in business?

If you have a dream – go for it. Make sure that you are passionate about your product or service. Be prepared to make mistakes – and learn from them when they happen. Give yourself time to build your business, be flexible and don’t give up when it gets tough!

What are your plans for Disco Babies?

After huge success in Milton Keynes, I have put together a franchise programme to allow Disco Babies to grow to other areas. It’s designed to work for mums (as it did for me) so they can run a successful business and still be there for their kids. It essentially gives a step by step guide to setting up the business, with full support and training from me. We already have franchisees in Bristol and Preston so it’s all very exciting!


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